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Lan Pitts (he/him) is an Atlanta-born writer based in Baltimore, Maryland. He learned to read from mini-comics that came with action figures and video game instruction manuals. He&#8217;s been writing professionally for almost 20 years and doesn&#8217;t think that&#8217;ll end anytime soon.

Lan Pitts

Toys

Getting Physical With Mattel’s Masters of the Universe Gym Bro Skeletor

Heist Guides

Heist Guide: She-Ra

<div dir="auto">A loner and writer by trade, Miles Rowan (He/Him) is a fan of button-mashing, sitcoms, and appreciates nothing more than defeating the occasional bout of writer&#8217;s block. He despises social media in all its forms and is still in search of the world&#8217;s best peanut butter and jelly sandwich!</div>

Miles Rowan

Masters of the Universe (2026)

Think You Know Masters Of The Universe?

Zach Oat is a pop-culture fan, especially toys and movies, and has held various jobs in and around pop culture. He resides in New York with his family and animals.

Zach Oat

Review: Mattel Targets Kids and Collectors With Masters of the Universe Core and Chronicle Figures

The Best of Toy Fair 2026 (Lan Pitts Ed.)

New York Toy Fair 2026: A Curated Tour

John DeQuadros (he/him) is a professional toy photographer and versatile freelance writer with a keen focus on popular culture. He contributes a weekly column to ToyTales.ca and his work regularly features on platforms like StarTrek.com and 8-Bit Pickle. Additionally, his articles frequently grace the pages of esteemed publications like Smarter Than Jack, Kaiju Ramen Magazine, ToyCollectr, The Toy Book and Retro Format Magazine. When not crafting compelling content, John enjoys immersing himself in retro video games, enhancing his diverse toy collection, taking leisurely walks with his dog, and cherishing moments with family and friends.

John DeQuadros

Ethan Kaye (he/him) is a writer/editor/book hoarder. He is scared of the Loch Ness Monster.

Ethan Kaye

Brett White (he/him) is a pop culture journalist and editor-in-chief of Pop Heist. Prior to this, he was a senior reporter/producer for Decider for seven years. Prior to joining Decider, he covered pop culture for Comic Book Resources, Marvel.com, and MTV News. His areas of expertise include Marvel Comics, Star Wars, Drag Race, classic sitcoms, Sam Neill, unexpected thirst traps, and unlikely menswear icons.
In his spare time, he cohosts the podcast Must Have Seen TV and is writing his first book: a biography of <a href="https://www.haydenrorke.com/">Hayden Rorke</a>.
He also lives out his feminine fantasy as <a href="https://www.barbhardly.com/" target="_blank" rel="noopener">Barb Hardly</a>, his drag queen alter ego.
His hobbies include spending way too much money on action figures, swimsuits, and fashion accessories. He currently lives in Queens with his handsome husband and two large, orange cats.

mattel

Getting Physical With Mattel’s Masters of the Universe Gym Bro Skeletor

Heist Guide: She-Ra

Think You Know Masters Of The Universe?

Review: Mattel Targets Kids and Collectors With Masters of the Universe Core and Chronicle Figures

The Best of Toy Fair 2026 (Lan Pitts Ed.)

New York Toy Fair 2026: A Curated Tour

Pop Heist Gift Guide: Our Favorite Action Figures of 2025

Fantastic Plastic: The Best Toys of October 2025

The Boo Box: Action Figure Afterlife

Fantastic Plastic: The Best Toys of September 2025

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